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See why 78% of senior marketers are optimistic about the future. Uncover emerging trends and how 600+ marketing leaders are turning them into sustainable growth.


Discover how marketers can draw on values to develop stronger connections with consumers and build long-term loyalty.


For over 89 years, we have earned the trust of our clients around the world by solving critical questions in their decision-making process. We fuel their growth by providing a complete understanding of their consumers’ buying behavior, and the dynamics impacting their markets, brands and media trends. In 2023, GfK combined with NIQ, bringing together two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights - delivered with advanced analytics through state-of-the-art platforms - GfK drives “Growth from Knowledge”.


Empowering brands and their leaders to be their best with trusted market intelligence, technological innovation, science, and human ingenuity.

Target your most valuable segments to improve brand strength, optimize your marketing, and drive ROI

Know what is selling where, when, and at what price based on robust point of sale data

Discover your target customers to understand how they think, act and buy

Measure who is consuming which media, when, how often, and on which platforms and devices

How Unilever has refined its understanding of today’s sophisticated online buyers to enhance performance by channel and category

How Char-Broil measures and manages brand health and performance using sales tracking intelligence and ad-hoc studies from GfK

How AO uses GfK's Market Intelligence service for tactical and strategic decision-making

How access to near real-time insight and AI-based predictions reinvigorated Nital’s data-driven approach to planning

Anticipating and reacting to market and business trends with gfknewron Consumer and Predict

Philips puts market intelligence at the center of its personal care category strategy in the MENA region


See how IKEA impresses its customers and improves its brand experience with GfK consumer insights data.


Learn how Lenovo quickly adjusts forecasts and promotions using GfK's weekly point of sale (POS) data.


Learn how Vodafone UK uses GfK's intelligence to reinvent its brand so that it resonates with target consumers.

GfK's triangle of relevant measured purchase data, reliable shopper insights and consulting expertise helps us to leverage specific category potentials. GfK adapts to our specific needs with customized shopper studies and supports us with necessary insights when we need them. The close and trustful partnership with GfK is contributing to our success in understanding our consumers and shoppers.

GfK's weekly data helps us to adjust forecasts and promotions rapidly, and to plan for crucial sales periods. It allows us to act based on what feels like live data, giving us increased visibility to maximize our business.

Using gfknewron Predict improves the accuracy of our competitive assessment. Obtaining insights into models that are most similar to our own eases our analysis. The Promotion Planning tool helps to better understand our own and market promotion execution and allows us to improve the efficiency of the promotion budget.

Get expert insights on how brands can make their purpose work harder and connect with today's consumer.

In the evolving online landscape, gauging ad effectiveness and justifying marketing spend is increasingly important – and challenging. Marketers must transcend multiple obstacles, the attention issue in particular, to achieve optimal exposure with their valuable long-term brand-building campaigns.

With customers four times more likely to buy from a competitor – and willing to pay them up to 10% more – delivering delightful service alongside an irresistible product is no longer just a ‘nice-to-have’.